This blogpost is sponsored by Russell Brunson’s Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers.
I’ve been blogging for over seven years now – wow! Although my growth has been consistent and my SEO is fairly solid, I sometimes wonder if I’m getting the RIGHT type of traffic. It’s not uncommon for a blogger to try to ‘do it all’, so I’m really trying to learn how to best optimize my site for visitors and to figure out WHO my visitor actually is! I’m two weeks into the 30 day challenge as I read the book: Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers.
It’s my hope that by the end of the month, I’ll have mastered key strategies to pump up BoredMom.com’s site traffic. If you’re not familiar with Russell Bruson, he’s a Best-Selling Author & CEO of $100M software company ClickFunnels. Back in 2014, Russell and his partner launched ClickFunnels, which then went on to become the fastest-growing non-venture backed software company in the world, which is pretty impressive!
In the book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, I’ve been really breaking down my blog traffic and content focus. I had to ask myself WHO really is my audience? I can’t possibly speak to everyone and not everyone likes the same thing! In listing out my core niche messaging, I determined that my dream reader enjoys healthy living and is interested in plant based diets. My dream reader also enjoys natural products and services. In the end, my dream website visitor is engaged and hopefully reading more than just one thing! Russell Brunson offers great suggestions on how to then go FIND those readers on the internet by ‘buying your way in or working your way in’.
Social Media Strategies
Although I haven’t finished the book yet, I am absolutely loving the section on Instagram because my previous strategy for getting followers and engagement has been pretty chaotic. One strategy Russell covers is how to find my Dream 100 on Instagram. My Dream 100 is basically Instagram users who have already congregated my dream customers on THEIR platform. What are they doing right? I have been spending time every day making my Dream 100 list. After I finish making my Dream 100 list, I then need to STUDY them! What are they doing right? What are they saying or posting that makes me want to engage?
It’s also up to me to engage with my Dream 100, comment, like, save (which he calls digging a well). I also need to be more active in IG Stories – liking, commenting and swiping up when I can. After I’ve focused my attention on my top 100 and followed all of THEIR followers, it’s now up to me to really hone in on my OWN publishing strategy.
It seems like a lot of work, but I have already noticed my engagement going WAY up. People are reciprocating, following and even commenting on my stories more! The work I put in is paying off, but the key is to not get distracted by topics that don’t benefit my target dream reader!
If you’re a blogger or social media influencer, I highly suggest grabbing a copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers to learn more ways to improve your online efforts and get more traffic.
Can’t wait to finish my 30-day challenge – stay tuned!
This blogpost is sponsored by Russell Brunson’s Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers and Massive Sway.